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The 5 Definitive Rules to Media Relations in 2014
By Serena Ehrlich, Director of Social and Evolving Media Earlier this year, Business Wire released their 2014 Media Survey in which we asked 300 reporters, journalists, editors, bloggers and...
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Summary: 2014 Best Practices in Healthcare Media Relations
By Simon Ogus and Molly Pappas, Media Relations Specialists (Washington, DC and Boston) Over the past few decades, healthcare has been one of the most hot-button topics in the United States, but not...
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Time It Right: The Importance of Financial Calendars
By Hannah Kelly, Business Wire Paris What is a financial calendar? A financial calendar (also referred to as an economic calendar) is used by traders, shareholders and the media alike, in order to...
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Media Speed Dating in the City of Roses
By Matt Allinson, International Media Relations Supervisor The weather in and around Portland, OR, was anything but tranquil on Thursday, October 24. The dark sky chirped and clapped with wind, hail,...
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With press release editing, catch erors befor they hapen
By Luke O’Neill, Editor, Business Wire Boston We’ve heard it many times here at Business Wire: We catch a typo in a press release, let the client know, then the voice on the other end of the phone...
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Business Wire Los Angeles: Why 2015 Will Be the Year of PR
By Sean Markham, Account Executive, Business Wire Los Angeles As we wrap up 2014 and head into 2015, the media landscape has changed dramatically. But there remains this constant: news is the top...
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Three Reasons Why PR Professionals Rely On Newswires
By Billy Russell, Business Wire Phoenix Corporate communications have never been more important. In an internet era where a wealth of knowledge is available at anyone’s fingertips, consumers now have...
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Clickbait vs. News Releases: How the News Release Perseveres in a Clickbait...
By Hannah Kelly, Editor, Business Wire Paris Clickbait is the term used to describe web content that uses sensationalist headlines in order to generate click-throughs, and often goes hand-in-hand with...
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Business Wire and Black PR Wire Host Free Webinar: Building Brand Believers
By Serena Ehrlich, Social + Evolving Media, Business Wire In recognition of Black History Month and in celebration of their continued partnership, Business Wire and Black PR Wire will host a free best...
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ICYMI: Meet The Washington D.C. Tech Media
By Simon Ogus, Business Wire As a technology reporter in the digital age, life has become pretty crazy. You are expected to be an early adapter to the new tech toys, be an early adapter and work...
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